To continuously improve their website is one of the most important things to increase their income and get the maximum return for every invested penny. To measure its conversion rate and continually optimize it’s a winning strategy for a more effective and profitable website.
What is a conversion?
Conversion means you want your visitors to your site to perform a certain action and going of visitors to a converted visitors, a converted visitors may be converting visitors to users, by users to paying users from paying users to recurrent paying users. Often it’s some kind of action required by the user, fill out a form, buy a product or the like. Conversion optimisation is very much about working with the visitors to get to their landing pages , and as far as possible to convert them into paying customers, it can be a big difference in income if you find it difficult to convert your visitors, so there is often great values in working long-term with conversion optimization on its website.
What is conversion optimisation?
Conversion optimization is the process of measuring, analysing and testing hypotheses have and evaluate them on their most important conversion flows. This work is continuous and aims to find the optimum conversion rate for its customer flows. Tools to use, for example, A / B testing , web analytics , web development and tuning of the user experience . Questions you want to answer is maybe how we optimize search engine traffic to convert better?
How does one develop a conversion rate?
A conversion rate is a percentage figure on how many users are relatively converting your user flow. Let’s say you want to create leads for the service you are selling to a landing page. You have an optimized landing page and receives 100 unique visitors per day on it. On average, fills 12 people form every day, you then have a conversion rate of 12% that day.
What is a good conversion rate?
What is a good conversion rate is impossible to answer. The only thing that almost certainly can be said is that it can be improved if it has not previously been optimized and been work with. One will never convert 100% of its visitors, you will always have visitors to your website that do not match the offer you have.
The road to a higher conversion online
In general, one can say that there are four steps to start trimming their conversions and conversion become a pro. A good conversion rate occurs when you are clear about what they offer, rapidly provides the user a solution to it, and your offer is in sync with what the visitor wants.
- Objectives and user types
What is the goal of the visit? What we are addressing ourselves against. In order to make sensible hypotheses, it is important that you are clear about what is the type of user we want to align ourselves against and what the goal is for each user.
- Landing Pages & hypotheses
How does it look today? You can via the web analytics and other tools to see how visitor lands on your site, where they go and when they leave the site. Then you can pretty quickly see where you are strong and where you lose potential customers. Through this type of analysis or other forms of observation can put up hypotheses for how to retain users and better manage to get them to convert. Different hypotheses and user groups can give rise to different types of landing pages to test different ideas and are customized and targeted to specific user groups identified. At this stage you work even with a lot of key word optimization to find keywords that fit offering, customer, and that is so specific that it increases the chances of conversion. General keywords tend to be more difficult to convert by then it is often difficult to know what a customer is looking for, if he or she searches for “car”, while “car buying experience” leave some thoughts on what the visitor wants.
- Test changes
After you clear what the goals are, who you’re targeting, and have your test hypotheses clear is that organized to start testing your landing pages, for example, A / B tests . A / B tests allow you to pretty quickly embrace or reject your hypotheses you and lead you on the right track when your visitors feel that they are ready to convert and know that your offer best match their demand.
- Feedback and evaluation
Once you have the test results on your table is time to iteratively start again. Affecting the results the image of our customers? Affect the work we have done with the conversion rate how we look at the objectives? Can we change the offer in order to better match the request? Then it’s just repeating to finally have a super-optimized conversion rate, customer satisfaction and higher revenues
Why should you work with conversion optimization?
We believe that the work of conversion optimisation is important for you to save money on advertising, with a high conversion rate, the cost per user lower advertising costs, you need to buy smaller ads for the same number of converted users. A well executed conversion work creates more satisfied users, and thus creates a better experience for the customer and increases the chance that he or she will return. Finally, increase revenues given the same flow of traffic to your website. It is a job that will help increase revenue in the long term and if you are working with conversion optimization continually get in the end also in-depth knowledge of how visitors even work, solid information to have when to launch new products. In short, it gives a good conversion rate more bang for the buck.
Where can I learn more about conversion online conversion optimization
There is however much you like reading about conversion optimization online, many blogs specializing in it and there are a lot of good books about it.